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Grey Goose (vodka)
Grey Goose is a brand of vodka produced in France. It was originally founded by Sidney Frank before its 2004 sale to Bacardi. The ''Maître de Chai'' for Grey Goose is François Thibault, who developed the original recipe for the vodka in Cognac, France.
==Company history==
Grey Goose was originally created by Sidney Frank Importing Co (SFIC). Sidney Frank, founder/CEO of the company, developed the idea in the summer of 1996. The initial idea for Grey Goose was to develop a luxury vodka for the American marketplace, something Frank had been considering for a while when he came up with the name. The development of the product followed from this initial intent. After its launch in the American market, Grey Goose became very popular due to a "confluence of timing and trends" according to Seth Stevenson, in addition to guerilla marketing techniques. Grey Goose was made more expensive than other premium vodka brands in order to produce a better product and to create a "superpremium" category in the American liquor market.
SFIC partnered with cognac producer François Thibault (a French ''Maître de Chai'', or, Cellar Master) in France in order to transition his stills from cognac to vodka production. The company purposely selected France due to the country's culinary history and to differentiate itself from other vodkas produced in Eastern Europe. The water used to produce the vodka came from natural springs in France filtered through Champagne limestone, and made with locally produced French wheat. The company also developed its distinctive smoked glass bottle featuring French geese in flight, and delivered its product in wooden crates similar to wine.〔〔
In 1998 Grey Goose was named the best tasting vodka in the world by the Beverage Testing Institute. The company was eventually sold to Bacardi for US $2.2 billion in August 2004. That year Grey Goose was the best-selling premium brand vodka in the United States. The company sold more than 1.5 million cases that year.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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